Around the World with Jack Dorsey, Six Seconds at a Time

On April 30th, Jack Dorsey, the co-founder of Twitter, stood on a San Francisco street corner and used the iPhone app Vine to film himself staring into the camera of his phone. Half of the frame is filled with his whiskered, unsmiling face, adorned by sunglasses and white earbuds; a handful of spectators pass through the other half, looking sidelong at Dorsey. It was the beginning of a practice that, D. T. Max wrote his Profile of Dorsey, in this week’s issue of the magazine, became so prolific “that the tech press began to object. The Web site Valleywag complained that Dorsey was ‘starting to straight up frighten us.’ ” The series continued: with half of Dorsey’s visage as our guide, we climb the Golden Gate Bridge, ride the bus to work, fly over San Francisco, and attend a wedding with his girlfriend. Max writes that “Dorsey knows that some people find such tweets to be preening, but he told me that he’s leading by example when his feed playfully reveals that, say, he prefers to get his hair cut at an old-time barbershop.” Dorsey has yet to Vine his grooming practices.