We all love a bit of Lord Sugar on Twitter, don't we? The way he randomly tweets international football score updates...
...it's a public service of a sort.
But one thing Lord Sugar doesn't like is people repeating his catchphrase to him.
No, that goes down very badly indeed.
He generally takes the time to engage with people who do this.
But last night he had an important announcement on this issue.
A few people were in for a nasty surprise!
People were really keen to respect his wishes.
But sadly in the last day there have now been several thousand tweets to Lord Sugar with his catchphrase.
It must be taking him a long time to block everyone.
A harsh assessment would be that Lord Sugar has hit upon a genius strategy to make all of Twitter tweet "you're fired" at him.
Anyway, can you believe this is five years old?