Lewis Road Creamery Fresh Chocolate Milk went on sale three weeks ago, and since then New Zealand seems to have erupted into some sort of chocolate-milk induced haze.
Half of the line waiting (1 hour!)for Choc milk at New World Queen St. Fire alarm goes off, all evacuated. Hahahaha
The demand for the milk is so high that security guards have been hired to monitor areas that stock it.
People are literally lining up to get a bottle.
The interest in it has surprised me immensely. We've had some pretty good product launches in the past but this pretty much takes the cake.
A black market for the chocolate milk has also emerged on Trademe.
Tales from New Zealand: Ticket scalping but with chocolate milk
Bidding ranges from $1-$25, and they all seem to be selling.
The majority of people outside of New Zealand are deeply confused.
People queueing at New World Birkenhead for chocolate milk. New Zealand you are WEIRD. Yea it's nice but queueing for it?! Nutcase.
Just learned about the chocolate milk craze / shortage in New Zealand. #pray4newzealand
Meanwhile in NZ chocolate milk is guarded by security. and there's widespread devastation there'll be no more creepy santa #newzealand
Whilst those inside the country completely understand the phenomenon.
Welcome to New Zealand, where we close doors to protect our parliament, and hire security guards to protect chocolate milk in supermarkets.
Meanwhile in New Zealand. Chocolate milk.
In New Zealand, our news consists of lorde and popular chocolate milk.
Lewis Road Creamery have responded to the craziness on their Facebook page.
And they are holding competitions where they are giving out FOUR BOTTLES OF CHOCOLATE MILK.
New Zealand - ¯\_(ツ)_/¯
