Angelica Sweeting is the mother of two little girls. When she went shopping for her daughters one day, she discovered that she couldn't find any dolls that looked like them.
By the age of three, she told BuzzFeed Life, her oldest daughter Sophia was already struggling with body image.
So Sweeting set out to create a doll that would feel relatable for her daughters.
So, she created a new doll. Meet the Angelica Doll, a natural hair doll for young girls.
Per Sweeting's design, the Angelica doll has "face of a beautiful brown girl including a full nose, fuller lips, beautiful check bones, and brown eyes."
The 18-inch doll's hair is fully style-able. You can wash it, dry it, twist it out, put it up, curl wand, and bantu knot it, if you want.
The Angelica doll is still in its backing phase on Kickstarter, but Sweeting believes that the doll has the potential to truly change things for young women.
Women have even begun tagging themselves side by side with the doll using the hashtag #imnaturallyperfect.
"I’m creating Angelica to let girls know that they are beautiful. Our girls need to see a reflection of their own unique beauty," said Sweeting.
View this video on YouTube
"It’s time for our young girls to have a new standard."