Australia's Media Fell For An April Fools' Joke Because They Broke The Rules

    Packed with Vitamin Bullshit.

    Mark Di Stefano
    by Mark Di Stefano

    BuzzFeed News Reporter, Australia

    Australia is one of the first places in the world to enter the awful "April Fools' day zone". Itching to get started, Aussie media fell for a really dumbass story on March 31.

    Supplied.

    Pop-culture website Pedestrian TV were the first to splash the exciting (non) news that a giant jar of Vegemite would be erected in Melbourne.

    And weren't they ridiculously excited.

    ParlView

    Not to be outdone, Channel Nine news (whose tagline is ironically "First On Nine") tweeted this stupid thing.

    Twitter: @liamhoulihan

    Note also the inclusion of "Ahead of Australia Day".... *coughs* Australia Day is January 26 next year.

    giphy.com

    And there were others...

    Supplied.

    BuzzFeed News spoke to the PR spokeswoman behind the fake story who couldn't stop laughing because media outlets had actually broken the embargo to publish the story!

    steph harmon @stephharmon

    Welp Pedestrian, maybe check that embargo date. http://t.co/PydHb6Ifct

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    The only thing better than re-writing a fake press release for a news site, is breaking the embargo to do so.

    PEDESTRIAN.TV @pedestriandaily

    Oops. http://t.co/EjhgUdzgKV

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