Revlon and Fordham University decided to see if a daily beauty and self-love routine would drastically affect women and their relationships. They got a handful of women to perform a daily ritual, journaling, and self-affirmation. This is what happened:
Couples were first quizzed on their relationship and asked to identify the female partner's biggest turn-ons and insecurities. Many of the women pointed toward confidence.
The women were then given a ritual to do every day for a week. It was as follows:
After the week was over, they returned for a post-interview, not knowing their partners were behind the stage listening...
...and they loved every single thing they heard.