On Tuesday, Paramount Pictures Australia tweeted out a poster for the new Teenage Mutant Ninja Turtles movie.
The poster shows the Turtles jumping from an exploding building, and the Australian release date is listed as Sept. 11, 2014. Particularly since the franchise is set in New York City, many found it offensive.
Many people quickly commented on the poster.
Wow Paramount... you sure messed up with the TMNT poster
WHO thought that poster would be a good idea considering date?? Or did they just think no one would notice or indeed care? #TMNT
What a thoughtful poster for 9/11. RT @ParamountAU Check out the official poster for #TMNT in cinemas September 11!
What was Paramount thinking with this #TeenageMutantNinjaTurtles poster??? https://t.co/iEjFVS0zcz
Paramount Pictures AU has since deleted the tweet and has not mentioned the poster.
The poster has also been deleted from Paramount Pictures AU's Facebook page.
Request for comment to Michael Bay went unanswered.
Update: Paramount Pictures Australia issued the below statement to BuzzFeed:
“We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia. Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use."