Skip To Content

    Author James Patterson Has Released A Self-Destructing Book That Costs £200,000

    The lucky reader will have 24-hours to finish the book before it explodes. Don't worry, there's also a free ebook version.

    James Patterson, one-man publishing empire and independent bookshop supporter, has released a new book. Just one.

    Here's the trailer.

    View this video on YouTube

    youtube.com

    Serious bidders with a spare £200,000 in their back pocket will have a chance to buy "the most thrilling reading experience money can buy":

    The campaign takes a pleasantly cheeky tone – yes there is a self destructing book worth £193,503, but there are also 1,000 self-destructing ebooks up for grabs.

    Over the next 5 days, 1000 readers will have 24 hours to read an advance digital version of Private Vegas until the book self-destructs.

    As PR stunts go, it's very stunty. But in a book industry where budgets don't always stretch to such gimmicks, it's refreshing to see.

    FYI: This isn't the first self-destructing book stunt...

    Visit selfdestructingbook.com for more info.