The bar of the billion internet sites was exceeded in September 2014, and more than 800,000 sites continue to be put online daily. In this environment, difficult to make you understand and improve your visibility within the search engines. Your site must abide by the rules of these, evolving constantly, and respond appropriately to the various criteria of relevance, through the SEO.
What is SEO - Search Engine Optimization? Why is it important? And what are the benefits of a natural SEO strategy for your business?
What Is SEO - Search Engine Optimization?
The SEO - Search engine optimization, or SEO, is a set of techniques to improve the understanding of the theme of a web page by search engines. This is called optimization for natural referencing.
It should be noted that the search engine algorithms take into account about 200 criteria for positioning and classifying a site in the results pages.
Optimizing a web page for natural SEO thus means working and adjusting all of these levers around a set of keywords (usually the main keyword and two to three secondary expressions), with relevance. Remember that all these criteria are independent, so they can be worked separately and repeatedly before achieving sufficient results.
Goals
The primary objective of SEO is the positioning of your pages on the desired set of keywords (which of course requires reflection on the needs of your target customers).
For this, two levels of action can be set up:
•On-site referencing that refers to internal factors. This is the optimization of the pages through the various tags, the contents of the site and their structure, the tree structure, the performances and other more specific files (sitemap.xml, robots.txt), ...
•Off-site referencing, which refers to external factors. It includes all indirect practices like net linking (strategy of links pointing to your site) and the social presence. This involves developing the visibility of your activity through third-party platforms.
•This article aims to make you aware of the importance of SEO. The optimization of these various levels is presented in detail in this article.
Who is the SEO? When should it be put in place?
More and more companies are becoming aware of the need for SEO but still too few develop real strategies. SEO is for everybody: companies, entrepreneurs, independent, etc. ... Whatever the activity and the size of your structure, you cannot ignore such services. A site without visibility is a site that does not live.
When should we start thinking about SEO? As far upstream as possible. An SEO strategy will give meaning to your website and especially make relevant all of your actions. It is therefore to be integrated from the start of the project and to continue throughout its duration.
•When creating your website: to establish the architecture and diagrams of navigation through the pages, the internal structure of your pages, to write and optimize your contents, to optimize all the internal factors ...;
•Before posting: to make sure that no factor will block the indexing of your pages;
•After uploading: to check the correct indexing of your pages, the positioning of the pages within the engine results, to identify KPIs (key performance indicators), to establish your audience tracking reports, to adjust your actions according to the collected data ... And this throughout the lifespan of your website.
Why optimize its site for natural SEO?
At this point in the article, you must certainly think that SEO is an SEO technique or advertising like so many others, but think again. Opting for SEO is choosing a perennial strategy, free, offering many benefits.
Optimize your site for SEO is free
Unlike many other advertising systems, SEO is free (everything depends on your business needs). For small businesses and small to medium-sized businesses, building, implementing and monitoring the evolution of your SEO strategy can only be done through free tools.
In order to meet the most demanding needs, solutions propose to collect different types of data (positioning, choice of keywords, analysis of incoming links, etc.). This is the case of SEObserver , which offers the first solution from 99 € / month.
Opting for a sustainable strategy
As we explained at the beginning of the article, more than 200 criteria can be worked on to optimize your pages. Natural referencing is, therefore, a long-term job. But its effectiveness is lasting, making it its main advantage. Understand that optimizations that are clean and focused on the needs of your users will only be beneficial for positioning your site, in the absence of any other questionable technique. Its effectiveness is not limited in time and your actions will help to improve your authority, and ultimately your notoriety.
Benefits for your business
Optimizing your site for search engines has unmatched importance. Here's what your business can do:
Increase your visibility among engine results
If your page meets a specific need, it is optimized for this need and its potential search volume is sufficient (data collected with Keyword Planner), your visibility will be assured. But never forget this rule: optimizing a page is not a definitive action. Keep in mind that your competitors are also continually working to improve their positioning!
Generate qualified traffic
If your page meets the expectations of your customers, chances are they will stay on your site longer, visit more pages and look for benefits to your products/services. Some will even go further by recommending your content.
Improve your conversion rate
An SEO strategy also includes thinking about the conversion scheme of your pages. An optimized page is a page whose actions to perform are easily identifiable and affordable. Many optimizations can indeed be carried out on your calls to action.
Increase your ROI and turnover
A site that converts is a site that generates revenue. The more optimized your pages, the more efficient they will be and the better your return on investment.
You are now convinced that SEO is paramount as soon as you start any activity on the web. Want to take action? Discover now how to optimize your site for natural SEO.
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