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TS7 is coming. Are you ready for it?
During one of Taylor's rare Rep era red carpet appearances at the Billboard Music Awards, eagle-eyed fans noticed a word stitched into her custom Versace gown — "eternal".
It was theorised that this Taylor represented the new, real Taylor, who was standing in the background watching her other personas, ready to take centre stage with Reputation.
The mysterious, never-seen-before Taylor of the video saws off the plane's wings and literally paints it with the word "reputation", which leads some people to believe there was a different album in the works before all the Kimye drama. They think that, now Reputation has been released and the world has moved on from the feud, the ~original~ album represented by the plane is just around the corner.
"The Taylor on the wing is TS7 Taylor," one Twitter user wrote. "She addressed her reputation, took control of her narrative and is ready for the Next Chapter in her life."
This suggests that there are two videos on the channel that aren't available for public viewing. While they ~could~ just be old videos that have been set to private, some Swifties have speculated that there's a brand new announcement, music video, or something else entirely just waiting to be made public.
Oh, and Taylor's longtime music video collaborator Joseph Kahn is also tweeting some pretty mysterious things about an upcoming project. Make of that what you will.